Current and recent clients:
Demijohn
Scotland's Trade Fairs are the only national trade gift fairs north of the border and Fenella Taylor PR is executing a PR campaign to support the Shows and heighten awareness of the small scale retail sector in Scotland.
"Fenella's skill at PR has been immediately evident, bringing us a 30%+
increase in turnover in her first 2 months of work. Our only mistake is
that we should have engaged her sooner!"
Angus Ferguson, Founder and owner of Demijohn
www.demijohn.co.uk
Scotland's Trade Fairs
As Scotland's first liquid deli Demijohn is offering more than just unusual and interesting oils, vinegars, spirits and liqueurs - it is a unique shopping experience. Fenella Taylor PR has been brought in to raise awareness of Demijohn and all its quirky products throughout the UK and beyond. Its innovative approach and delicious products makes it a hit with consumer and trade press.
www.scotlandstradefairs.com
Scope Bathroom Interiors
Scope is one of Scotland's top quality bathroom retailers and supplies much of the contracts market. It utilises the services of Fenella Taylor PR to reinforce its position in the contracts and trade market and to raise its profile as a successful bathroom company, both in the media and to its clients.
"Fenella Taylor has shaped a PR programme which genuinely meets the
needs of our business. Scope competes in both the Contract and Retail
sectors, and Fenella has shown a great understanding of the needs of
both areas of business activity, which are quite different.
We have received a very high level of media exposure which has raised
our business profile in a strong, positive manner. In spite of spending
little money on advertising, our name has become well known and our
image has greatly improved. Although a lot of our reputation is down to
customer service, Fenella's PR efforts have undoubtedly been a major
factor in these improvements"
Derek Miller, Director, Scope Bathrooms
www.scope-bathrooms.co.uk
Kitchens International
After its merger in early 2007 Kitchens International has become Scotland's largest upmarket kitchen retailer. The PR campaign aims to publicise the success of the business, its products and case studies of its customers to interiors press across the UK.
www.kitchensinternational.co.uk
Poggenpohl (Scotland)
Fenella Taylor PR was appointed to launch four new Poggenpohl kitchen showrooms in Scotland in 2006 and support them thereafter. The PR campaign focuses on ensuring Poggenpohl has a major presence in the quality Scottish interiors media.
www.poggenpohl.co.uk
Victor Paris
As one of Scotland’s leading designer bathroom retailers Victor Paris had never embarked upon a PR campaign before, but wanted to reinforce their position and raise awareness of Victor Paris as the place to buy a wide range of affordable designer bathrooms. Their products have been featured on the news and features pages of all the interiors press, from Scotland on Sunday to Homes and Interiors Scotland to Kitchens, Bedrooms and Bathrooms.
www.victorparis.com
The Loch Lomond Byelaws Campaign
In 2005 the Loch Lomond and Trossachs National Park proposed amending certain of the current byelaws, most notably imposing a speed restriction of 7mph across nearly half of the Loch. Fenella Taylor PR was engaged to mount a PR campaign against this proposed speed ban.
Through lobbying the media across Scotland, organising stunts to attract publicity and lobbying influential people the campaign attracted widespread media coverage.
From this thorough campaign almost every local Loch user and resident have been made aware of the issues involved and throughout Scotland there has been a huge increase in awareness of the Loch Lomond byelaw review.
www.fairplay-lochlomond.co.uk
McLaggan Smith Mugs
This local mug company produces fun and unusual mugs from a huge selection of well-known designers. Fenella Taylor has supported the company by publicising new ranges, special mugs for certain times of the year, individual mugs and any company news.
www.msmugs.com
C.P. Hart
Fenella Taylor PR handled all Scottish PR for almost four years, working closely with their London agency. Predominantly the campaign focused on media relations and included sponsorship and events.
The New Covent Garden Soup Company
Having worked for the original agency that launched the New Covent Garden Soup Company, Fenella Taylor PR was in a perfect position to create and execute a comprehensive Scottish PR campaign to raise the profile of this quality product among Scottish consumers.
Fenella Taylor PR handled all media relations, which included range and product launches, food comment and maximising awareness in Scotland.
Loch Lomond Dragon Boat Challenge
Fenella Taylor PR devised the idea of Chinese Dragon Boat racing on Loch Lomond as a fundraiser in aid of Bobath Scotland, the charity for children with cerebral palsy. In the initial two years publicity was crucial and through celebrities – Sir Jimmy Saville, Carol Smillie and the Blue Peter team – we gained widespread media coverage, including broadcast television, and put both the event and the charity firmly on the Scottish events calendar.
Designworks
Fenella Taylor PR created a PR campaign for one of Glasgow’s leading interior design practices.
Loch Lomond Shores
When this first opened in 2002 Fenella Taylor PR was drafted in to assist in much of the pre-launch press activities. Using good consumer contacts in the national and magazine media, Fenella Taylor PR raised the profile of this key Scottish landmark and arranged many briefings and trips for national media.
Other clients include:
• MFI, Conoco • USAID • Appletise • Sheraton Kampala Hotel • Milupa • Bendicks Chocolates • Well Pickled • Landcatch |
